A seven-day reporting cycle became a scheduled evening job

Every sales report was built in Excel one at a time and emailed to each recipient separately — a cycle of about a week. It now runs itself every weekday evening, and the only human step left is the CFO pressing approve.

The client

US medical-device manufacturer. Published anonymously at the client’s request — no company name and no person’s name appears in this entry.

The problem

Each regional director and each outside rep needed their own Excel report. Every file was built by hand, then emailed separately, recipient by recipient.

The whole cycle took around seven days by the client's own account — which also meant the numbers a rep received described a week that had already finished.

Because every file was assembled manually, a wrong figure could reach a recipient before anyone noticed, and the correction was another round of emails.

What was built

Before and after

BeforeAfter
Reporting cycleAbout 7 daysSame evening, every weekday
Excel files built by handOne per regional director and per repNone
Emails sent by a personOne per recipientOne approval, which releases all of them
Wrong numbers reaching recipientsCaught after sending, if at allThe approval gate sits before any report leaves

How each figure was measured

Reporting cycle
The before figure is the client's own account of the manual cycle, not an instrumented baseline. The after figure is the pipeline's schedule: it reads the previous day's orders and the files are ready that evening.
Excel files built by hand
The pipeline generates every file; no manual assembly step remains in the runbook.
Emails sent by a person
Count of send actions a person performs in a normal run.
Wrong numbers reaching recipients
Position of the human check in the flow. Approval is the last gate, so a figure the CFO rejects never reaches a rep's inbox.

What is deliberately not here

The approval step was kept on purpose. Removing it would make the pipeline fully hands-off and also remove the only thing standing between a bad figure and every rep's inbox.

Client feedback

Their work became easier since the automation.

Client feedback, anonymised

The other engagements